CONSUMER ACTIVISM

a98903c2-3755-4370-89a2-381647d6552b

Hi all,

The clock is ticking on our 9th competition! We have only got two days left for the submissions to close, so this ultimate newsletter will be offering you some thought provoking content!

Have you given any thought to the ways that shopping can be used as a political tool? Our purchase choices, when they are part of larger coordinated efforts, can function as pressure mechanisms for governments and companies. And indeed, in our overwhelmingly corporatized world, this might be one of the most efficient tools for achieving collective aims.

1 – Nowadays, there is increasig awareness of the impact that consumer decisions have on the economy, and consequently, on governmental actions and political aims. The Atlantic reminds us how until the 19th century hardly anyone recognised the consumers’ power.

2 – Boycotting, is the most popular form of consumer’s protesting practice originating in the 19th century during the Irish land agitation and taking its name by a British land manager against whom the Irish tenants ostracised.

3 – The Montgomery bus boycott is one of the most famous ones in world history, signifying the beginning the of the civil rights movement in the US.

4 – Which boycotts work and what seperates an effective boycott from a failed one? This article on the Guardian casts some light on the topic.

5 – This paper explores new forms of political action in Italy, such as  ethical consumption, solidarity finance, fair trade, solidarity economy. Which individuals are more likely to support some kind of alternative way of spending and/or consuming? More here.

6 – Researchers at Yale found that Americans are more likely to engage in consumer activism than political activism to combat global warming, and it’s on the rise. You can have a look at the report here.

7 – In her groundbreaking book, Protest Politics in the Marketplace, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. If you are looking for your next read, check this out.

That was all for BUYING – Alternative designs for shops!

We are thrilled to receive your imaginative submissions and we hope we get more until the official end of our competition!

All the best,
Mariza