MEET THE OMNI-SHOPPER!
Having already looked at the ways we buy our goods and services the past few weeks, we are now going to start exploring where we go for shopping, mainly the spaces where consumers and buyers meet. How do we navigate physical or digital space to find our desired products?
Although in the next newsletters we will focus on each different scale of shopping spaces, in this one I would like to introduce you to the concept of the omni-shopper, which largely reflects the current state of affairs in retail. That is a shopper who frequently uses different channels to buy a certain product, for example seeing it as they pass by a store, googling it from their mobile to compare price and reviews, orders it from an online retailer and if the size doesn’t fit, brings it back to the store to exchange it for the correct size.
Here is an overview of the current habits of shoppers with regards to where they shop:
01 – Meet the omni-shopper! This colourfoul infographic presents how cross chanell purchasing is gradually becoming the norm.
02 – Statistics show that the omni-shopper is a rising model, as sixty-six percent of consumers occasionally browse products online and then purchase at retail, with 24 percent making this a regular occurrence; whereas 74 percent of consumers occasionally make purchases online after seeing a product in retail, with 15 percent communicating they do this regularly.
03 – 11 brands have mastered their omni-channel experience and HubSpot has listed them out for you.
04 – Millenials are the main age group that has developed the omni-channel shopping habits. And retail apps are targeting them as they have enormous buying power, with $200 billion annually only in America
05 – Millenials are considered to “hate grocery stores” as their visits to them happen even more rarely. With an abundance of options on the streets and at their fingertips, young shoppers are eating out at restaurants and bars, ordering in on their phones, or snagging groceries at convenience stores.
05 – Due to these major changes in the shopping habits, traditional retail is in the centre of a storm with many closures being announced frequently all over the world. One shop closure can have a domino effect with widespread and lasting impacts on the local community, and beyond.
Do you have any ideas about how retail spaces ca be reconfigured to meet the needs of the omni-shopper? And how does this reflect on how our cities function with the retail centres decaying?
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