Farm to Plate


Farm to Plate
Revealing the stages of production to consumption
The supermarket culture today has worked its way into society, forming a dependency on ready-meals
and processed food. This has led to healthy eating being perceived as a difficult task, or an
Farm to Plate recreates a setting in which visitors can observe how food is typically farmed and cooked to
finally ending up on their dinner plates. The stages of production and consumption are organised on
different levels of the building and are made transparent – from farming at entrance level, to harvesting,
cooking and dining at the top. The visual relationship between these stages allows visitors to be
constantly aware of where the food comes from and ends up. A composting system is also incorporated
to show how food waste can close the loop. Drawing from the Japanese culture, where the preparation of
food is often carried out in front of the diner, cooking becomes a theatrical experience; an art form.
Visitors are thrilled and educated on the benefits of healthy eating, which would duly change their
consumption habits.


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