TEAM: Guillermo Casado, María Padierna – Spanish -Technical university of Madrid, Spain – E.T.S.A.M


Women need to know that others are encouraging them and that their experiences, thoughts and feelings are valid. BOOBCLUB is an affirming concept centered on gender equity, creative expression and celebration of identity where you can dance the way you love. BOOBCLUB is not just a place but a headquarter connected to wearable “bubbleboobs” dimensioned on a human scale and distributed all around the world. It is defined by its accesibility as you can be connected from anywhere just ordering your “bubbleboob” and it will be sent to you so you can join us from wherever you want. There is also a handy app where we update the calendar of events. By wearing the “bubbleboob” you become the club: the space dances with you and you can see what is going on in the BOOBCLUB. This club wants to make the difference with other premises only alive during the night by opening 24 hours to be used also as a leisure centre holding events, TED talks, support groups to be available to anyone. It is in fact a community-led space to empower women: students, working women, busy women, mothers..that need to take a little time for themselves, a break.


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