TEAM: Marco Cannas, Giulia M.A. Finà, Eleonora Moi, Agostino Strina – Italian – Politecnico of Turin

Art outside the Box

Art is…

Everyone has their own idea of art and sometimes it’s difficult to find it in a conventional museum. That’s why “Payphones” suggests a new image of museums that brings “showing” to a new level.

Who said that nature can’t be seen as an artwork that deserves to be shown? Is it possible to confine it in a building?

Who said that a common object as a London Red Box can’t be art and museum at the same time?

Art inside art. Content and container. That’s the aim of this project, which wants to deconstruct the conventional way of showing.

The small size of the phone cabin allows to bring the “museum” outside the city, inside a forest, into the desert. Here the visitors can admire not only the artwork inside the Payphone but also the beauty around them, as a piece of art.

Think out of the box, look from a new point of view.

That’s art outside the box.

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