Black Window






A walk through digital mall

#digitalblueprints #virtualretail #digitalbuying
#materialization #in-situproduction


A series of cold, shiny, slender screens dotted around
the urbanscape where digital blueprints are sold.

For a moment, as the almighty consumer makes her selection
from a long catalogue of choices, the entire world revolves
around her. She experiences a surge of power as she swipes
her finger on a line of virtual shelves of stores, ready to
slip any digital blueprint into her shopping carts
through the Black Window.

Armed with 3D printing technology; with a single touch
on the screen, these shopping portals are ready to print,
fabricate and materialize any piece of products added to her
shopping queue.

Creating Mesh…100%
Adding Texture… 100%
Rendering Flavor…78%

As she waits for her snack to be printed on the spot,
she hooks up her newly purchased blueprints to her
cloud-connected home printer. She felt a sense
of control as she home-print only when needed.
This buying process creates almost no waste, fulfilling her
desire for a sustainable consumption and enhanced
productivity with her preference for a seamless
window shopping experience.

Freedom Glasses

TEAM:  Caterina    Stefano       –       Argentina     – UBA


Giving the power back to the consumer.


#consciousshopping  #powertothepeople  #onlywhatuwant  #adfree  #backtobasics


How much of an influence has our current society in our choices, our tastes our aspirations?

If you stop and think why you buy what you buy what would be the answer?


We are bringing back the power of free choice to you, by erasing the distractions of the shiny things you think you need, but you really don’t, you know?


If you, as we all, recognize that reducing your unnecessary consumption is something you should do, you can try by yourself, but if you fail, how easy would it be to grab a pair of glasses and go out to enjoy life without the mental pollution of the ads that surround us?


We invite you to try.


And if not, do it for our sponsors, who we thank:

  • The planet Earth L.L.C.
  • L.A.O.T.W. -Still living animals of the world-
  • Human race.

Urban Online


Karolina Sagmeister



the best elements of online and urban shopping


#luxurydepot #gosocial #modernlifestyle #shopindividual #gualitytime



Fed up with all the cardboard boxes strewn about your apartment? Worried that you can’t return those impulse buys that never quite live up to your expectations? Too busy to go to the Post Office anyway? Well here’s a whole new approach for the discerning consumer who wants to experience the best elements of online and urban shopping; a city centre retail location that’s as much a lifestyle as a way to buy! It’s a bar, a café, a space to chill and a luxury depot where you can pick up and try out the stuff you order online. It’s waiting for you there – unpacked and ready to try on in the luxury changing rooms, or simply collect. Stylists and assistants are on hand to help you make that crucial choice. And if you prefer a little privacy and time to consider your purchases – well that’s fine too. If the goods are not what you want, then just leave them behind. The staff will see they’re returned without you giving it a second thought, so you can just get on with living your life. It’s a shopping experience that puts you front and centre; just the way it should be.

Theater of Collective Desire


Evio Isaac

American/Puerto Rican

Rice University


Shopping the Subconscious







There is nothing more thrilling than satisfying a deep desire in a dream nor anything more frustrating than realizing satisfaction was a transgression of the subconscious. The brain’s reward circuit is brightly illuminated as we dream, and dims as the dream recedes. As we awaken, we lament the loss of these fleeting cognitive artifacts, though, through this exchange, we learn about ourselves.


The persistence and specificity of information about products and services (notifications, advertisements) curbs our ability to imagine ourselves. Paradoxically, the more information we are told about our preferences by brands, the less we know about ourselves. The Theater of Collective Desire is a retreat from obvious externalities in a refurbished suburban mall, a place as idiosyncratic as it is familiar. Much of the artifice of commerce remains but stripped of any previous content.


The Theater reorients commerce as a reflective rather than reflexive act facilitated by mindful sleep in balloon-like sleeping pods. Digital ledgers record individual dreaming, and, after each sleep cycle, project our desires on the inside membrane of individual pods. Aloft, and withdrawn from the physical world, we peruse our subconscious and alight after each dream with a clearer understanding of who we are becoming.



  1. Kristijan Dapcevic, Montenegrin, Politecnico di Milano
  2. Savo Radovic, Montenegrin, Faculty of Architecture – University of Montenegro

Make creation your own

#creation #imagination #VR #design #collaboration

You can’t buy true happiness … or time … or life … or health … or love … however, as for everything else, visit Omnis. It is a platform designed to enhance your creating abilities and make your design come to life. It is as simple as hoping into one of the VR capsules and emerging yourself into reality that known no limits. Design, simulate, make changes and finishing touches and place an order while sitting in one space. Advanced virtual reality simulator will bring the product right to you, and allow you to mould it to perfection at your own pace. And you don’t have to do it alone. Connect online with others in creation or do it on your own. Involve your family in creating custom family car or a spouse in designing you mutual dream house. An automated system will find the closest factory to produce the goods, while you just go home, take a cup of tea and wait for the order to arrive. Just make sure that you have enough backyard space for that yacht you have just created … Omnis, where imagination is the only limit (money excluded!).


TEAM: Joanna Klimczak, Polish, Poznań University of Technology

Katarzyna Kukiełka, Polish, Poznań University of Technology



We live in times of increasing consumerism, consumption, and environmental pollution.  People fooled by commercials and sales are buying more and more items that they either barely use or use not at all. The production of these needless items is slowly destroying the environment through the creation of harmful byproducts and leaching of essential resources needed for life on Earth.  If people were more aware of how daily choices affect the environment, (for example, the amount of carbon dioxide released or the amount of water consumed by the production of a pair of shoes) they would be better able to make more environmentally responsible buying decisions.  We propose a “scanner” that shows the ecological price paid by the Earth for an item instead of its commercial price paid by humans.  The new rising tend of “Free Shopping,” where people can exchange goods for free, fights against consumerism and environmental waste by encouraging recycling and reuse of everyday items.  By scanning products in “Free Shopping” locations, consumers can see how responsible choices can help save the planet and prevent an impending environmental disaster caused by humanity.

#consumerism #environment #sourcesusage #freeshopping #zerowaste

Hacker, the anthropologist


Hugo Lopez


Laboratory of Urban Studies (LeU, UFRJ)


The hacker’s quest is to know the most internal aspects of systems, to then modify, subvert or even extrapolate the limits of the intended operation. The anthropologist studies space as a context of interactions. This hacker-anthropologist-(non)architect proposes that people can park their motorhome and enjoy the goods and services that are obtained locally with the mall. It’s an absolute freedom being “stuck” to the comfort of local facilities. Somehow, the shopping experience provided a nomadic and local lifestyle.


A small tower providing basic infrastructure is designed for the parking lot. If we heard that parking lots are “non-places”, here the motorhome is about inhabiting the movement. In the very instability of the conditions we live, is dwelling a trace of resistance even if we dwell in our physical cluster of shopping experience?


This scenario problematizes the subjection of bodies to the consumption logic and the relation of the architect with structures of power that enable his action and uses a breach in the system to imagine current and future conditions for the shopping experience, the mall and the large areas they occupy (example: BarraShopping, in Rio de Janeiro, Brazil) understanding that the other ways of living can occur.







Grocery Run

TEAM: Mateusz Pospiech – Poland

Be as fit as your produce.

#fit #adventure #nomoredullshopping #vr #runforrestrun

Bored of dull shopping routine? No motivation for gym and exercises? Valuing your time and energy? Craving for an adventure? Grocery Run is here to revolutionize your everyday life!

Our state of the art virtual-reality domes can take you far away from the weariness of daily routines and drop you in the exciting world of adventure. Explore ancient rainforest ruins like Indiana Jones, climb mountains to find hidden caves or wander around bazaar labyrinths of Middle East – Grocery Run is your gateway to an array of exciting activities for all ages, where you get fit and take care of your shopping list at the same time. Begin your adventure now!

City fordisation


Ioana Gherghel


University of Cambridge


Urban production integration for a transparent geography of making








All over the developed world, the high street is in a crisis. Globally, the Fashion Revolution movement struggles to spread its transparency message to prevent another Rana Plaza catastrophe. The pace at which the system churns out objects hurts the environment and abuses vulnerable segments of populations. Modes of production and consumption have reached a peak and the system is gearing for dramatic change.

City fordisation proposes urban integration of production and consumption as a means of criticising current urban geographies dominated by segregation. As Richard Sennett notes, most of our public spaces have become commercialised spaces dedicated to consumption; meanwhile, spaces of production are tucked away in the folds of the urban fabric, in industrial estates or in far away countries.

City fordisation proposes a new public space, one of whimsical openness and transparency, a space of learning about the economy and society by strolling on a favourite street and exploring processes of making. This integration allows for the supply chain to renounce its linearity and become radial: products become available at every step in the production process, allowing citizens to control the supply chain and buy a product as finished or unfinished as it suits them.

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