TEAM: Camille De Denise – French / Austrian – Florian Sol – Austrian


-FINALIST of BUYING Competition









THE LESS is an alternative to the act of buying. In our world the textile and clothing industry is the second most polluting industry, and creator of modern slavery. Enough clothes are present in the world to dress all humans for years to come. This hyper-consumerism of textiles and clothes in the occidental world is linked to a capitalist system, that lacks kindness and respect for the universe.

Starting from this contemporary issue, we ask what if we were not defined by what we own, and thus inverse the question of property.

The Less is a journey, a quest for a better understanding of the need (or unneed) for new pieces of clothing. The project deconstructs the typology of the clothing shop into its basic elements, and as such questions their utility and meaning within the capitalist system. A map presents the journey towards The Less, an ethereal place that takes shape in a space without advertising, without the noise of consumerism and can lead us to understand that our contemporary industry of clothing is destroying lives and life. Arriving at The Less connects us to the true meaning of property, its connection to a natural world of kindness.

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