Memory Valley


Name: Federica Di Salvo

Nationality: Italian

Institution / Company:


– FINALIST of 2020 Monument Competition


The goal of a monument is to celebrate and remember people or events; the world is full of monuments, however the personal reflection that inspired this representation is linked to the cognitive processes that a monument should activate in order to achieve the goal of generating in the observer a long-term memory. Nowadays, it is no longer possible to give shape to an artifact that, although beautiful, is only meant to be contemplated, since this wouldn’t generate any thought in the observer, who would not remember anything in the long term once he left the place where the monument is located. This is illustrated in the path taken by the red avatars: they interface with elements with which, although sometimes surprisingly, they cannot interact, so in the end they probably will not have a long-term memory of the monument. The alternative to this vision is represented with paths characterized by optical illusions and elements with which the avatars actively interface, in order to make the user not just a passive subject, but an active and constituent part of the monument: simple actions and sensory stimulation are more likely to generate long-term memories and reflections that can also be shared with others.


#Public space organisation & maintenance #Sense of belonging & Placemaking #ActivePath #Long-TermMemory #Efficiency of management & process

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