TEAM: Tanja Radovanović, Montenegro, Reiseuni – Renata Boeri, Italy, Reiseuni

What’s the reason clubs became iconic? Because not everyone can enter them, you have to be special and look special. The sheer possibility of being considered worthy to share the secret of what’s inside, make people wait for hours.

The Ego club is made out of multiple rooms, spread all over the city. All of them with different atmospheres and types of music. At the entrance, your photo is taken. The photo is shared on the club app, where people inside can rate you and by giving you likes they give you access to certain rooms. Getting rated by strangers, and entering obscure rooms feeds the Ego by it’s exclusivity. The future of clubbing is doing it alone, but sharing it with everyone on social media, wanting them to envy you.

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